Natural Beauty Products For You
Natural beauty is here to stay
Over the past few years, the beauty industry has taken on a whole new level. “Natural beauty” was a term coined after consumers and healthcare professionals took a stand against what is contained in your beauty products. Major beauty products contain all sorts of dangerous stuff. So, the idea to create safer products came to light. It has caused upheaval in the cosmetics industry.
One the band aid was ripped off and the idea that what you are putting on your skin can cause more harm than good, people started to pay attention. Consumers have become afraid of chemicals and started looking for products they think would be natural or safer.
The backlash against traditional beauty companies and the rise of “natural” ones might have been inevitable. As scary reports about ingredients made the rounds over the years, consumers demanded answers. But cosmetics regulations laws in this country haven’t been meaningfully updated since 1938. Yes, 1938! The Food and Drug Administration (FDA) only has minimal oversight of the beauty industry. For the most part, beauty companies regulate themselves.
Traditional big beauty conglomerates are scared. The cosmetics industry regulatory legislation that languished for years is closer than ever to becoming a law. So, the big box beauty companies are trying to comply and change how they talk about beauty and how we as consumers shop for it.
Natural products used to be sold primarily in health food stores and farmers markets with labels decorated with pictures of leaves. It was a very specific niche and not taken seriously by the beauty industry. But now new brands positioning themselves as cleaner alternatives to the mainstream are exploding.
Due to the lack of the lack of regulation in the industry, all these new products claiming to be natural have caused some confusion among consumers. They’re all essentially meaningless words when they appear on cosmetics and personal care products. Natural usually tends to mean it contains plant-based ingredients, though there is push by some new brands to move away from the work natural because there are many safe synthetic ingredients. But it’s still a free-for-all. Usually, natural products are notable for the ingredients they are free of: parabens, phthalates, sulfates, and more.
So, any company can call a product natural and define that term any way it wants. Then how can you be sure you are getting a natural product that really has your best interest in mind? When it comes to soap, try going local and small. Small local businesses who make their own soap in small batches tend to use only quality, natural ingredients in their products. This means you are guaranteed to be using only natural ingredients on your skin. Any big box brand can promise you are getting natural ingredients, but are you really?
At Shmutzies, we are a local business making soap and other beauty products in small batches, by hand. We want you to know that everything that goes into our products is natural and free of chemicals or any other unwanted, unnatural things. Give us a try today, we think you will like what isn’t in our products.